The Pre-Publish Landing Page Pass

Quick scan

• Problem: Landing pages get published with weak claims, missing trust signals, and CTAs that do not convert.
• What we tested: A short pre-publish pass using local tools to catch the most common issues.
• What worked: Fewer rewrites after launch, more confidence before publish.
• Use this now: Run through the four sections below before every landing page goes live.

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Most landing page problems are visible before launch. You just need to look in the right order.

This pass takes about 10 minutes. It does not replace a full copy review, but it catches the most common issues that survive editing and still cost you conversions.

Section 1 — Claim audit (2 minutes)

Paste the full landing page copy into Landing Page Lie Detector.

Look for:

• Vague promises — phrases like "transform your workflow" or "revolutionize your process" with no mechanism.
• Absolute claims — "always," "never," "guaranteed," "100%." These invite disbelief.
• Fake urgency — countdown timers or scarcity claims that are not real.
• Proof gaps — claims that make a specific outcome sound certain but have no supporting evidence.

For each flagged item, decide: remove the claim, soften it, or add evidence. Unverified strong claims increase bounce rate and damage trust faster than weak copy does.

Section 2 — CTA check (2 minutes)

Paste your primary call-to-action text into Button Copy Casino and look at the alternatives.

Ask:

• Does the original CTA describe the action or the outcome?
• Does it match what the button actually does?
• Is there a secondary CTA competing with the primary one?

A good CTA is specific. "Start your free trial" is better than "Get started." "See pricing" is better than "Learn more." If the Casino alternatives feel sharper than your original, the original needs work.

Section 3 — Copy clarity (3 minutes)

Paste the page copy into Readability Checker.

Look at:

• Flesch Reading Ease score — aim above 50 for general audiences, above 60 for broad consumer audiences.
• Average sentence length — if sentences average more than 22 words, shorten the longest ones first.
• Passive sentences — flag and convert the ones that obscure who is doing what.

Then paste the cleaned version into Diff Viewer to confirm edits preserved the original intent.

Section 4 — Trust signal check (3 minutes)

Check manually. No tool can do this for you.

• Is there a clear way to contact someone if the product fails?
• Is there a privacy policy that explains what happens to data on signup?
• Are testimonials real and specific, or vague and unattributed?
• Is there any claim about social proof ("1,000 users," "trusted by teams at...") without a source?

If you cannot answer yes to the first two questions, fix them before launch. Missing contact and missing privacy policy are the two fastest signals that reduce trust before anyone reads your copy.

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The order matters

Run the sections in order: claims before CTAs, CTAs before clarity, clarity before trust. Each one builds on the previous.

Fixing claims first means you are not polishing copy you will delete. Checking trust last means you are reviewing it against the final version of the page.

Related tools

• Landing Page Lie Detector — claim and promise audit
• Button Copy Casino — CTA alternative generator
• Readability Checker — Flesch scores and sentence stats
• Diff Viewer — before/after comparison
• Slug Studio — clean URL slug from the page title

FAQ

How often should I run this pass?

On every new landing page and every significant rewrite. After minor copy tweaks, the claim audit and CTA check are usually enough.

What if my industry requires specific claim language?

Keep the language but add evidence directly adjacent to the claim. A sourced, qualified claim is more credible than an unsourced absolute one.

Should I run this on the mobile version separately?

Yes, but that is a visual check. Read the page on a phone before publish and confirm the first screen shows the core value proposition, not just a hero image or navigation.